Food production must adhere to the highest standards of quality, which adds an intangible worth to the manufacturer, not only by helping maintain the health and wellbeing of the people, but also by earning the trust of both the local and international markets, all which are factors when it comes to establishing strategic alliances.
In order to perfect the quality of the Avelina products, the company counts among its ranks with qualified personnel that sticks to the processes created by the company itself, while also performing regular revisions of the production processes in order to ensure that only the best oatmeal reaches the tables of families all over the country.
Maintaining their standards of quality is one of the main responsibilities all manufacturers in the food sector must assume, and Inproceca is no different, always ensuring the safety and quality of its products.
Reviewing all processes involved in making sure food quality is the best is a sure-fire way to expand to both national and international markets, where production, conservation, presentation and commercialization of food items are at the top when it comes to priorities.
By adhering to its established processes, Avelina has reached this international expansion as well as the opening of processing plants such as Food Group International and Inmolisa, which has made it a shining example of entrepreneurship and growth, reflected in the goals the company has reached.
Besides, at the end of 2018, Inproceca reached an agreement with Laser Airlines that will have Avelina Golden Bars offered to all passengers of international flights, as part of their catering service.
Another important and strategic commercial alliance the company achieved was with several hotel chains, such as the Eurobuilding Hotel & Suites Caracas, Tamanaco Internacional Caracas, J.W. Marriott Hotel Caracas, Renaissance Hotel and Marriott Maracay Hotel & Golf.
These prestigious hotels will offer their guests, visitors and general clientele a healthy, oatmeal-based breakfast choice, with the aim to take the high-quality of their products to all hotels around the country.
Sticking to regulations
From the entrepreneur to the businessman, all regulations must be obeyed, as they exist to ensure the food that reaches the public is safe, nutritious and healthy, having gone through the adequate processes of everything starting from its sowing, in order to avoid, above all, making the population sick or hurting the environment.
In Venezuela, regulations are managed by the Comisión Venezolana de Normas Industriales (COVENIN) under the legal framework of:
- Disinfection and Health Regulations
- Regulations for the Import, Manufacturing and Sales of Food Products
- General Food Regulations
This branch of government, in charge of supervising the quality of food items, establishes technical regulations and imposes the conditions or characteristics inherent to each food item, including their packaging and wrapping.
Other regulations that apply to the food sector is the National Nutrition Institute’s Good Practices Norms’ for Food Manufacturing Micro-Businesses, which lays down the basic principles and proper practices necessary in order to eliminate, prevent or bring down to acceptable levels all possible food-contamination risks present during the manufacturing, packaging, storing and transport of food meant for human consumption.