Supervising The Production Helps Perfect Product Quality

Supervising The Production Helps Perfect Product Quality

Food production must adhere to the highest standards of quality, which adds an intangible worth to the manufacturer, not only by helping maintain the health and wellbeing of the people, but also by earning the trust of both the local and international markets, all which are factors when it comes to establishing strategic alliances.

Perfecting quality

In order to perfect the quality of the Avelina products, the company counts among its ranks with qualified personnel that sticks to the processes created by the company itself, while also performing regular revisions of the production processes in order to ensure that only the best oatmeal reaches the tables of families all over the country.

Maintaining their standards of quality is one of the main responsibilities all manufacturers in the food sector must assume, and Inproceca is no different, always ensuring the safety and quality of its products.


Reviewing all processes involved in making sure food quality is the best is a sure-fire way to expand to both national and international markets, where production, conservation, presentation and commercialization of food items are at the top when it comes to priorities.

By adhering to its established processes, Avelina has reached this international expansion as well as the opening of processing plants such as Food Group International and Inmolisa, which has made it a shining example of entrepreneurship and growth, reflected in the goals the company has reached.

Besides, at the end of 2018, Inproceca reached an agreement with Laser Airlines that will have Avelina Golden Bars offered to all passengers of international flights, as part of their catering service.

Another important and strategic commercial alliance the company achieved was with several hotel chains, such as the Eurobuilding Hotel & Suites Caracas, Tamanaco Internacional Caracas, J.W. Marriott Hotel Caracas, Renaissance Hotel and Marriott Maracay Hotel & Golf.


These prestigious hotels will offer their guests, visitors and general clientele a healthy, oatmeal-based breakfast choice, with the aim to take the high-quality of their products to all hotels around the country.

Sticking to regulations

From the entrepreneur to the businessman, all regulations must be obeyed, as they exist to ensure the food that reaches the public is safe, nutritious and healthy, having gone through the adequate processes of everything starting from its sowing, in order to avoid, above all, making the population sick or hurting the environment.


In Venezuela, regulations are managed by the Comisión Venezolana de Normas Industriales (COVENIN) under the legal framework of:

  • Disinfection and Health Regulations
  • Regulations for the Import, Manufacturing and Sales of Food Products
  • General Food Regulations

This branch of government, in charge of supervising the quality of food items, establishes technical regulations and imposes the conditions or characteristics inherent to each food item, including their packaging and wrapping.


Other regulations that apply to the food sector is the National Nutrition Institute’s Good Practices Norms’ for Food Manufacturing Micro-Businesses, which lays down the basic principles and proper practices necessary in order to eliminate, prevent or bring down to acceptable levels all possible food-contamination risks present during the manufacturing, packaging, storing and transport of food meant for human consumption.

Mi Avena Foundation benefits thousands of students in Miranda state

Mi Avena Foundation benefits thousands of students in Miranda state

Mi Avena Foundation hopes for this school period 2018-2019, to support the educational institutions of Miranda state with 9 tons of oat flakes and oat bran, in order to continue promoting: good nutrition and education in the country through its program started in 2017.

Supporting the Nutrition of Children

Mi Avena Foundation provides support to 20 educational institutions in the Paéz and Zamora municipalities of Miranda state, by donating oat flakes and oat bran to reach the goal of 9 tons during the school period of 2018-2019, reaching out to benefit 5,474 preschoolers and schoolchildren from these institutions through this program.

The Foundation’s commitment is to contribute to the nourishment of the youngest children, by providing necessary vitamins and nutrients for their development and growth, in addition to diminish school desertion.

The program Mi Avena Foundation comprises from contributing with the nourishment to Nutrition and Educational Workshops for the parents. Besides that, the communities are even offered endeavor tools in their different locations.


The Mi Avena Foundation is a non-profit organization created in 2017. This foundation was born from a group of Venezuelans aware of the need to help schools and institutions with scarce resources; providing a positive impact in the communities, also by bolstering this program with the support of the Bengoa Foundation in the public schools of Miranda state.

The Mi Avena Program also includes the community nutrition, the design and execution of inclusive nutrition projects around the communities, encouraging its members to identify and solve community problems as individuals responsible for health care.

Moreover, the nutritional evaluation was carried out by the specialists of the Bengoa Foundation, who prepared nutritional recommendations consonant with the nutritional diagnosis of their representatives.


In the same way, are offered training workshops on the use of available resources to achieve adequate nutrition, taking into consideration:

  • Scarce resources
  • Food hygiene
  • Prompt feeding in early childhood

This program is promoted by the Libi Group as a part of its social responsibility program, positioning itself with the Casa Hogar el Fin Foundation in the main social programs of Avelina.

Casa Hogar al Final Foundation

With 10 years of activity the Casa Hogar al Fin has remained in Caraballeda with the sustained support of the Libi Group, as an initiative of businessman Mauro Libi Crestani and his family, providing shelter to girls and boys at risk.


Children receive comprehensive care (medical, legal and psychological), as well as, formal and complementary education by specialists and caregivers, who are responsible for providing the warmth of home for all who live in the house.

Over the course of 10 years, the Casa Hogar al Fin has been the home of more than 120 children, who has become today good men contributing to Venezuela’s growth.

Avelina will Boost Energy to the Runner of the 2019 Miami Marathon

Avelina will Boost Energy to the Runner of the 2019 Miami Marathon

Avelina will be present, for second year in a row, at the Miami Marathon 2019, to provide energy to the more than 20 thousand runners who will participate.

For being an exclusive sponsor, Avelina will be part of the Feria-Expo, so the runners have the chance of tasting the different nutritional options that the brand offers, making emphasis on its “Golden Bar, energy to go”, which is the perfect supplement for the athlete’s and sports fan’s training.

“Being a sponsor of one of the most important Marathons in the world is a great pride for our Avelina brand, but it is also for us a demonstration that the dedication and constancy we have had to guarantee the quality of our products is being recognized in other latitudes. We are grateful, and we assume it as a challenge to continue forward,” said Mauro Libi, President of Industry and Cereal Processing (Inproceca), parent company of Avelina.

Also, the “Avelina Team” will participate at the event, with athletes coming from Venezuela, Dominican Republic and Colombia as a representation of the talent and the sportive ability of the athletes coming from these nations, showing the support the brand has given them and the sportive development.

Mauro-Libi-Avelina-sponsors-Miami-MarathonMiami Marathon will take place this Sunday 27th of January, with an expected participation of more than 20 thousand runners among athletes and general public coming from diverse parts of the world, with which Avelina expects to consolidate the knowledge and the impulse of the brand into new markets of America and Europe through the athletes present in this contest of 21K and 42K.

Avelina Closes Comercial Deals with Venezuelan Hotel Chains and Airlines

Avelina Closes Comercial Deals with Venezuelan Hotel Chains and Airlines

The oat brand Avelina, recently signed a strategic deal with highly known hotel chains in Venezuela, such as Eurobuilding Hotel & Suites Caracas, Tamanaco Intercontinental Caracas, J W Marriot Hotel Caracas, Renaissance Hotel and Marriott Maracay Hotel & Golf.

Thus, the hotels will guarantee to its hosts, visitors and general clients, a health-quality breakfast with oatmeal.

Mauro Libi Crestani, Avelina’s CEO, highlighted:

“We are expecting to soon offer the quality of our products in every hotel across the country.”


It’s important to point out how beneficial it is the consumption of oatmeal on a everyday diet, because it helps stabilize blood sugar levels, as well as keeping a diet balance that minimizes anxiety, which is important for human health.

Also, Avelina signed a commercial agreement with Laser Airlines to offer, as part of their flight-snacks, Avelina’s Golden Barin all its different presentations.

Mauro Libi expressed on this matter:

“From now on, every international flight done by Laser Airline will have the chance of offering to its passengers a healthy and delicious snack brought by Avelina’s Golden Bar.”

Motivating Human Capital is key to success

Motivating Human Capital is key to success

As a business leader, it is important to assume the working motivation, in order to obtain a task force and also to achieve a positive impact on their work activities; this, reflected in the good results of the company as in the case of Inproceca whose product quality has crossed over borders, as is the case of Chile and the installation of the Inmolisa plant.

Human Growth

Inproceca operates in a work environment where freedom and flow of communication predominate; here we establish periodical meetings with staff in order to meet the needs of the different work areas, where experiences, problems and knowledge are shared and directed towards personal, professional and business growth.

Keeping this scheme encourages staff to participate in policy-making, always taking into account their voices, listening to their opinions and decisions into consideration.

The expansion of Human Capital is transcendental for any organization, by creating work rotation programs in order to get employees to become familiarized with all areas of this organization and, towards the promotion of professional and personal development.

Equally important, salary incentives and valuing their functions according to their wages is inherent; human talent should feel pleasant within the company. Also, there must be room for professional growth and achievements in their personal lives.


The Grupo Libi / Libi Group invests in its Human Capital by the recognition of its employees as the primary basis of the company; through the implementation of workshops of coexistence and integration with all the leaders of the Inproceca Group, in there they worked to change perceptions and recharge energies unto working motivation.

In addition, the team also enjoyed the motivational speech “Reborn” by Anna Vacarella and the dissertation by Atilio Romero about (todo lo bueno que tenemos para dar)  “All the good things we have to share.”


Growing beyond borders

Motivating Human Capital and supporting them in all their processes to achieve the highest quality standards we meet with Mauro Libi Crestani, who continues to activate his outreach towards other frontiers, specifically with Chile and the Inmolisa Company in oats production.

This plant provides raw material, and is also responsible for bringing the crop sowed by the grain farmers (the seed of the oats.) By these means the local market get supplied and Avelina manages to reach all Venezuelan homes, as well as, to exporting to the US and Colombian territories, meeting all production quotas.

All this is possible thanks to the entire work force of professionals who constitute this organization and who work unremittingly to thrive the growth of the company and thereby consolidate firmly the international soil.

Avelina Team Continues to Lead in the National Competitions

Avelina Team Continues to Lead in the National Competitions

The Avelina Team of Capital District continues to conquering victory during its participation in the Championship of the specialty, this event was held in Naguanagua, Valencia City on September 22nd and 23rd, by enjoying the show offered by cyclists in the Master category and, adding their greatest effort to become National Champions either to achieve a medal in the 2018 National Championships.


Absolute Champions

The Avelina Mountain Bike Team was positioned as the absolute winner of this Championship by State, thanks to the performances of:

  • Florángela Rodríguez 2nd place
  • Sarah Penso 3rd place
  • Raúl Navarro 1st place
  • Alberto Marcano 1st pace
  • Sebastián Díaz 3rd place in the youth category

This outstanding participation of the athletes who conform the Avelina MTB Team, show the perseverance and the commitment to this discipline, as well as, fulfilling the team’s sponsors with pride and, bolstering their support by continuing to excel in mountains competitions.

This event was organized by the Venezuelan Cycling Federation and the Master Cycling Commission, where the Yagua’s relief road witnessed all the emotions that were delivered from the competitions since 2 o’clock in the afternoon, competing for the triumph and the Mallot Medal to award the fastest cyclist of Venezuela in this category.


Avelina Team Capital District has remained faithful to its vision on continuing to climb podiums, in each of the competitions where they have participated so far during this season. For 2018, Sebastián Díaz started by adding victories in the youth category in the Bici Rock.

Avelina supports National Cycling

Since 2016, Avelina has demonstrated its commitment to the national sport, adding up in its support to the selection of mountain biking in the Capital City, a team whose performance keeps it in one of the best teams; demonstrated by winning medals during the National Championship, leading and keeping the marks higher. Presently, the team is more compact, where everyone knows their role and is more experienced.


In the words of, Mauro Libi Crestani, Chairman of Inproceca, producer of a leading brand in the production of oats, he continues to bet on the development of the national sport in different disciplines, with the certainty that supporting cycling will achieve an excellent result in these national competitions. Sport is part of the brand’s entrenched commitments in its eagerness to promote a healthy lifestyle.

The support of Avelina has been added to the team’s achievements, showing that they go out to compete and to struggle in each test, to give back the confidence shown with the obtained results.

The Children From The Al Fin Orphanage Get Ready for The New School Year

The Children From The Al Fin Orphanage Get Ready for The New School Year

To find the energy to go back to school, the Al Fin Orphanage children enjoyed a day at the beach and a visit to the hair stylist

The children from the Al Fin Orphanage enjoyed a day at the beach as a final salute to this year’s summer break, as well as a visit to a hair stylist for that final touch before classes start, finally saying goodbye to an exciting summer vacation.

Getting Ready to Go Back to School

The children and staff at the Al Fin Orphanage enjoyed a great day at Playa Escondida / Hidden Beach, near Tanaguarenas, with a delicious lunch provided by friends of the institution.


The break gave all participants a chance to share as a family in an informal setting. Besides, the children enjoyed other activities during this last week previous to the beginning of school, such as:

  • Sports clinic at the Camurí Chico Coliseum, with the support of the coliseum’s coach, so that the children could exercise.
  • Music workshops, dictated by Simon Bolivar University students, which helped as a reminder, through lessons and games, of how important art is for growing humans.
  • A visit to the hair-saloon, thanks to the support of a group of young hairdressing students, profession one of the Foundation’s children studies thanks to a scholarship. This helped them get ready to return to school.

Besides all of this excitement, the children also have a number of activities to celebrate at the Foundation’s HQ, such as a weekly movie night, with popcorn included. These are divided into two, with a movie for each appropriate age group.


During the 2018 summer break period, the Al Fin Orphanage Foundation organizes a number of recreational activities for the children, such as:

  • A visit to the cinema, to watch the Luis and the Aliens premiere.
  • A full day at the Xtraventura Park.
  • A magical afternoon at Mexico’s Giant Circus.
  • A day of learning and fun, at the Children’s Museum.

Al Fin Orphanage’s children’s healthcare

Children’s care is fundamental for everyone at the Al Fin Orphanage, especially as good health makes them feel more at home, so there are regular overall care doctor’s visits, such as dentist check-ups.

Said visits were completely free, thanks to the medical staff that works at the Central University of Venezuela’s Dentistry Faculty, helping care for all of the children’s mouth hygiene. They also received a donation of two boxes of toothpaste and toothbrushes from the attending staff.

2018 saw the celebration of 10 years of uninterrupted labor from the Al Fin Orphanage, one of Avelina’s social initiatives, company ran by Mauro Libi. The Foundation was created to offer shelter, care and education to boys and girls in vulnerable living conditions, preparing them to become good men and women. To this day, over 120 children and teenagers aged between 0 and 18 years old have been helped by the Orphanage.